Supplier Solutions: The Road to Retail
(We call shotgun!)
The road to Retail is less treacherous with seasoned navigation
You’re behind the steering wheel, but we’ve got the map (and snacks).
With over 70 years combined industry experience, we’ve successfully maneuvered through every scenario imaginable and know how to make the journey less bumpy. From watch outs, setting data-backed expectations, developing your go-to-market strategy, and navigating the distributor/retailer landscape from large to small — we don’t take this trusted position lightly.
We know the importance of protecting spend — analysis, promo management, and deduction resolution. We know how to effectively manage a brand’s day-to-day business, either through fractional leadership or as an intermediary between you and 3rd party partners to make sure they’ve got your best interest in mind.
supplier Solutions
-
Let us help work WITH you and not AT you on your path to the shelf. We will help you define your future and develop a roadmap to get there as efficiently as possible. From charting the course, to finding the right network of support to implement your vision, we prepare you to bridge the gap between strategy and execution.
-
Small suppliers and emerging brands are the lifeblood of the CPG industry. Understanding what is needed and how to grow both sustainably AND profitably is crucial to your success. Having industry veterans in your corner to help navigate this complex environment takes the strain out of your growth plans. Mistakes are bound to happen, but knowing how to look out for them and react when they do occur makes all the difference. Sana Sano will incubate your ideas with a full range of services that are complementary to your needs.
-
Putting together an effective sales plan is paramount to your success. We’ll help you define your channel approach, set your promotional calendar, identify opportunity gaps, and bring your strategy to life. By developing a clear and customized plan for each sales channel we can optimize performance, effectively use trade dollars, and monitor growth by channel. These strategies can help lead to a sound P&L and a healthy balance sheet as you grow.
-
Let us help you discover where your product falls in the category and where it should be placed on the shelf. We provide a full view of the competitive landscape to help you better understand both current and upcoming category dynamics as well as the categories that have a causal effect on your products.
Visualizing your placement and speaking to the key drivers behind the growth or decline in your category are effective sales drivers. Through data-driven insights and qualitative analysis, we can position you for consumer success.
-
Promotional planning is a science, and this only becomes second nature when you effectively measure results. Sana Sano will facilitate a winning plan that is aligned to your strategy, attainable within your budget, and measurable to determine success. Together we can look at what’s ahead and customize a plan, by account or by channel, that works for your brand to drive results.
-
Your product assortment is your lifeblood; ensuring that you have the right products in the right categories is essential. We provide the guidance and expertise to assess your existing product line as well as guide you towards your next new product based on category data and insights.
-
Manage and mitigate your deductions — understand what they are, why you have them, and how to prevent them. (Doesn’t that sound nice?)